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Saturn = MPG? Really?

September 22, 2008

On the way to drop off my daughter at school today I noticed that the Saturn dealership on the way has hung up a banner that says “Saturn = MPG”. Further proof that car dealerships are running scared that they’ve designed their fleets around the assumption that people want big vehicles instead of fuel efficiency and then got caught unaware by the sudden interest on the part of the buying public in not spending $100+ to fill up their vehicles.

Of course, they leave it as an exercise to the reader to figure out what Saturn = MPG means.  Good MPG?  Bad MPG?  It’s amusing to watch as the car companies attempt to portray themselves as having fuel efficient vehicles without actually quantifying anything (kind of like the Mitsubishi TV commercial I caught where they bragged about how fuel efficient their top 5 vehicles are without displaying a single number).  Because car dealers and trust are two things that go so well together.

From → Musings

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